Why do Filipinos love Jollibee so much? By far, Jollibee is the #1 fast food chain in the country and has expanded to other countries all over the world with more than 4,200 stores now not just in the Philippines but in the US, Vietnam, Jeddah, Qatar, Hong Kong, Dubai, and Kuwait among others. The Philippines is one of the few countries in the world where a local quick service restaurant chain is number 1. How did this all happen?
Jollibee was founded by Tony Tan and his family with its humble beginnings in a beloved Ice Cream Parlor in Quezon City near the Magnolia factory. Many children of the 70’s and 80’s remember dining in this parlor complete with its towering sundaes, burgers and classic American comfort food that you keep wanting more and more of. A weekend was not complete without eating in this restaurant which felt like home. The owners then proceeded to scale this concept of a restaurant as a second home to what is now known as Jollibee, and now on its 40th year, Jollibee has somehow successfully kept the same warm, family-oriented feeling whether you dine in any of their restaurant or interact with Jollibee employees at their corporate headquarters. Jollibee, and everything it represents, always feels like family and it is not a surprise that they are now among the top 10 food services companies in the world. Family is the secret to its success.
Almost all Filipino children are endeared to the Jollibee mascot at such a young age, for its big friendly eyes and kind smile and round huggable features, which makes it easier for families to bring their kids to the restaurant regularly. Jollibee has had an innovative lineup all throughout the years, while still maintaining its classics. Its world-class Chickenjoy, Yumburger and Champ Burger, and Jollibee Spaghetti are the crowd pleasers which always get people coming back for more. But there are also the Burger Steak, Palabok and the Peach Mango Pie that are becoming the new classics which also have its own following.
Thus, it is no wonder that despite the increasing palette of Filipino foodies and the various international options that have popped up in the country in the recent years, the Jollibee gift certificate is still the number one gift certificate that you can buy to satisfy anyone in this country. Jollibee gift certificates are a favorite gift not just for the thoughtful ninangs and ninongs but also a tried and tested corporate gift to be given for small incentive rewards, appreciated by the entire Filipino workforce nationwide. Its accessibility with 1000 restaurants also make it easy to gift and redeem from anywhere, from Aparri to Jolo. Filipinos not only love Jollibee but are proud of Jollibee, one of the biggest food services companies in the world.